A gamified, fully personalized video built with 2Score to celebrate 130 years of AC Sparta Prague — made to go viral across Czech football and let every fan prove their colours.
To celebrate the 130th anniversary of the founding of AC Sparta Prague, the club, along with its marketing agency 2Score, decided to leverage our technology. The new communication line named “GenACS” aimed to connect with the tradition and roots that all fans carry within themselves. 2Score wanted to celebrate the anniversary, launch GenACS, and give fans the opportunity to test how big fans of the club they are. So, our goal was clear: to create an entertaining video that would go viral across the Czech football community.
The project was completed in close collaboration between 2Score and our creative agency Filmagix. First, it was necessary to create a script and test questions that would, in an entertaining and understandable way, test the fans’ knowledge. After this phase, the filming took place directly in the heart of Sparta at Letná in the Eden ARENA. Legends like Tomáš Rosický and Bořek Dočkal participated in the production, along with A-players such as Ladislav Krejčí, Lukáš Haraslín, and Filip Panák. Coach Brian Priske also contributed to the monumental video.
The gamified video created a sensation across the football, sports, and marketing world. The overall video production and the use of innovative technology were praised. The video became the first of its kind globally in terms of personalized and gamified scenes. We introduced completely new functionalities that push our capabilities to the next level. In total, there are 7 videos branching based on gender and test results. The video is divided into 4 separate chapters that run simultaneously without delay. The number of personalized elements exceeded our standard, reaching an astonishing 17.
The same applies to interactive elements, of which there are 4. The video has the most options for sharing to date. You can send the video to a friend right at the beginning or watch the behind-the-scenes montage. In the “locker room” chapter, you can download the full or short video or your own certificate. Videos can now have the official watermark of the company, so when sharing the video, everyone will recognize the owner of the video. You can add subtitles in several language variants and target foreign markets. Clients can now use real-time statistics and monitor the success of their video.
Name, gender, a photo — your personalized clip plays right here.
We wanted to offer fans something extra, and we succeeded. The results within 24 hours? Almost 100,000 views. But most importantly, over 15,000 generated videos circulating in various ways, not only within the ACS community! This is a marketing dream!
