A personalized video invitation in which CEO Tomáš Salomon calls each employee directly to invite them to the company anniversary breakfast — delivered as a phone call that spread across the bank at lightning speed.
We were tasked with creating a personalized invitation to a company event. The message was addressed to all employees of Erste Bank, including top management. The goal was to deliver a unique experience for everyone through a direct video message from CEO Tomáš Salomon.
Our first project for Erste Bank exceeded expectations — not only for the bank’s leadership, but even for us. We delivered results far beyond the original goals. The campaign sparked a massive viral wave across the company, and the video was talked about everywhere.
Together with Erste Bank’s in-house production team and CEO Tomáš Salomon, we shot footage for further processing. We then integrated personalized and interactive elements into the video. Personalization included addressing employees by name at the start of the video, followed by visual personalization in the form of a calendar note from the CEO.
An interactive feature appeared at the beginning of the video as an incoming call within the company’s internal app — one viewer could choose to answer or decline. The personalized video was framed as a phone call from the CEO to a special company breakfast. The invitation triggered a massive wave of virality across the organization. People shared it, talked about it, and the buzz spread across the entire company.
Enter your details — your personalized clip plays right here.
This year, Spořitelna is celebrating its 200th anniversary. That’s a truly special moment for all of us who work here. In internal communications, we want to offer our colleagues truly unique experiences and wow moments. So when it came to the birthday invitation, we chose Webout. None of us expected how well it would turn out. The enthusiasm of our colleagues was a joy to see. Thank you, Webout team!
I’d like to give a big shoutout to the Communication Team — especially the creators of the invitation for the ‘Happy B-day, Spořka!’ event. A call from Tomáš? That’s amazing!!! I really want to know how you did it!
Let me join Adéla in saying the CEO call invite was a blast! Our whole family is guessing which AI helped you out :)
The video invite is awesome. That’s exactly what I think is a smart use of AI. Great job!
Today’s video from Tomáš was next-level. The whole team was thrilled — amazing idea, thank you!
Tomáš’s video was a bombshell — first I panicked thinking I was calling him, then I was amazed he was personally inviting me. A fantastic way to announce a special day. Thank you!
