A follow-up to the anniversary campaign — a bigger, interactive invitation to Erste Bank’s 200th-birthday party at the O2 arena, where every employee could confirm their attendance right inside a personalized video. CEO Tomáš Salomon returned for an encore.
The brief was to prepare a bigger, broader follow-up campaign — a personalized invitation to Erste Bank’s corporate celebration of its 200th anniversary at the O2 arena. The primary goal was to have employees confirm their attendance and gather additional answers through a built-in questionnaire.
CEO Tomáš Salomon, who had headlined the first successful project, could not be missing from this one either. The invitation had to carry the momentum of the first campaign while asking each recipient to actively respond — turning a video into a two-way conversation.
We shot new footage and layered in personalized and interactive elements — including a live-feeling chat with the viewer. The key element was an interactive questionnaire in which employees could confirm their attendance at the party, then move through a series of questions: choice of transport, help with the trip, and a competition question at the very end of the evening.
The aim was to capture a live reaction from viewers, and it worked — the questionnaire dynamically moved the story forward, and every answer was stored instantly in the CRM. The campaign drew very positive responses from employees, leadership, and across social media, cementing the value of personalized video in internal communications.
Enter your details — your personalized clip plays right here.
In internal communications, we want to give our colleagues truly unique experiences and WoW moments. So when we were figuring out the invitation to our 200th-anniversary party, the choice fell to Webout. In the end, we didn’t expect the result — nobody did. The enthusiasm of our colleagues was a real joy. Thank you, Webout team!
The invitation is absolutely brilliant! I was looking forward to it before, but now I’m literally counting down the days — it’s clear this is going to be a great party :-)
That invitation genuinely moved me! Gorgeous, and huge respect to you all :)
Amazing invitation! I loved it so much. And I like Aleš way more than Libor now :D Thanks!
I’m so looking forward to it! The video invite is absolutely perfect — thank you so much, and hats off to everyone who worked on it. Nothing has impressed me this much in a long time :)
A luxuriously witty invitation — I was chuckling from the very start :-) You’re incredible :-)
