For the 2023 Restart marketing conference series, agency Taste reinvented the invitation — personalized, automated video that reached 7,000 partners and drove them to register right inside the clip.
The digital agency Taste chose to innovate the format of invitations for the 2023 Restart marketing conference series. Their aim was to pique audience interest, with a focus on personalization, automation, and efficiently reaching 7,000 partners through an email campaign.
The invitation had to work as hard as a landing page: grab attention in the inbox, feel personal to each recipient, and move partners straight from watching to registering — without leaving the video.
For each of the 7 events, we crafted personalized video invitations that dynamically adapted to current developments. In the opening scene, the host, Michael Koch, captivates the audience with a warm greeting. The video then highlights past events, encouraging viewers to register for upcoming tickets. This interactive approach features a direct registration option within the video, facilitated by a call-to-action (CTA).
As the video concludes, the remaining events until year-end dynamically appear, cleverly depicted through a count of conference badges on the table. Our innovative and engaging approach not only captured the attention of visitors but also fostered stronger connections with them. The invitation garnered positive feedback throughout the business sphere, affirming the significance of personalized videos in the B2B segment.
Enter your details — your personalized clip plays right here.
At Taste, we have employed the Webout tool for our clients and to support our public conferences. We transformed customer names, products, and our knowledge of people’s preferences into compelling stories, tapping into insights that standard campaigns could never deliver. Webout is an excellent avenue not just for capturing attention and building relationships but also for driving conversions.
